Togg leads the way in electric vehicle sales
According to data compiled by the Automotive Distributors and Mobility Association (ODMD) by AA reporter, the Turkish car and light commercial vehicle market saw a 13.9% decrease in January compared to the same period last year, with sales totaling 68,654 units. Car sales, on the other hand, decreased by 12.6% in January compared to the same period last year, amounting to 55,944 units.
Despite the contraction in the car and light commercial vehicle market last month, electric car sales continued to rise. “Fully electric” car sales saw a 56.7% increase, totaling 6,225 units. The share of fully electric cars in total sales rose from 6.2% to 11.1% compared to the same period last year.
Togg maintains its market leadership
According to ODMD data, Togg continued its market leadership in the first month of the year, maintaining its position as the top seller. In January, Togg outperformed its closest competitor with a margin of 555 units by selling 1570 cars. During this period, Togg held a 25% market share in electric cars, with the Togg logo on every 4 electric cars sold.
Most popular electric car brands
Looking at electric car sales by brand, BYD, which introduced itself to Turkey in November 2024 and sold 2,527 cars in December, came in second in January with 1,015 sales. In the same period, Mercedes-Benz ranked third with 414 units, KG Mobility (Ssangyong) fourth with 408 units, and BMW fifth with 394 units.
Tesla, which halted orders for Model Y in Turkey, did not make any car sales last month. The company is expected to reopen sales channels shortly after completing renovation works.
When analyzed by model, Togg T10X ranked first in sales during the period mentioned, with BYD ATTO 3 at 494 units, KG Mobility Torres at 408 units, BYD Dolphin at 302 units, and MINI Countryman at 263 units.
The rise of electric vehicles in Turkey
The surge in electric vehicle sales in Turkey reflects a global trend towards sustainable transportation. As the world seeks to reduce carbon emissions and combat climate change, electric vehicles have emerged as a promising solution. With advancements in battery technology and infrastructure development, electric cars are becoming more accessible and appealing to consumers.
Experts predict that the electric vehicle market will continue to grow in the coming years, driven by government incentives, environmental awareness, and technological advancements. As more automakers introduce electric models and expand their charging networks, the shift towards electric vehicles is expected to accelerate.
The success of Togg in the electric vehicle market underscores the potential for Turkish manufacturers to compete on a global scale. By prioritizing innovation, quality, and sustainability, Togg has established itself as a leader in the industry. As consumer demand for electric vehicles grows, companies like Togg are well-positioned to capitalize on this trend and drive the transition towards a more sustainable future.
Togg’s continued success in the electric vehicle market is a testament to the company’s commitment to excellence and innovation. By offering high-quality, reliable electric cars, Togg has earned the trust and loyalty of customers. As the demand for electric vehicles continues to rise, Togg’s position as a market leader is likely to strengthen, paving the way for a greener, more sustainable future.